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Virtual World Habbo Teams Up with Earth Day Network to Encourage Teens to Go Green
Earth Day Network Joins Online Community Habbo to Launch "Green Teen" Campaign to Encourage Teens to Spread the Word about Green Living and Celebrate Earth Day
Los Angeles, CA (PRWEB) April 4, 2007 -- Sulake Corporation, parent company of HABBO, one of the largest and most popular online destinations for teens, announced today it has partnered with Earth Day Network (http://www.earthday.net/) to launch an awareness campaign in North America to encourage teens to take part in being more eco-friendly in their daily lives. As part of the "Green Teen" effort, Habbo will feature tips for teens on green living from Earth Day Network, along with tips for greener schools. Habbo has also added a line of "Green Furni" to its selection of virtual furniture teens can use to decorate and personalize their online rooms. Between April 4th and April 22nd, 10% of the "green furni" sales from its North American sites habbo.com and habbo.ca, will go to Earth Day Network. The "Green Teen" campaign will last through April 22nd, in recognition of Earth Day.
"In a recent survey we conducted on Habbo, we found out that many of our users really care about the environment. We wanted to give them a real chance to help out in important ways, and in encouraging other teens to be more eco-friendly," said Teemu Huuhtanen, President, North America, Sulake Corp. "The Green Furni line is an interesting way to symbolize how important it is to be more aware of how they can help the environment, and the simple green living tips we will include are easy ways to make a difference. We are also very happy to be partnered with Earth Day Network in our campaign."
Helvetica, sans-serif; TEXT-DECORATION: none" href="http://www.habbo.com/">In a recent survey we conducted on Habbo, we found out that many of our users really care about the environment. We wanted to give them a real chance to help out in important ways, and in encouraging other teens to be more eco-friendly
Helvetica, sans-serif; TEXT-DECORATION: none" href="http://www.habbo.com/">The Green Furni line is an interesting way to symbolize how important it is to be more aware of how they can help the environment, and the simple green living tips we will include are easy ways to make a difference. We are also very happy to be partnered with Earth Day Network in our campaign.
Helvetica, sans-serif; TEXT-DECORATION: none" href="http://www.habbo.com/">Today's teenagers are our biggest hope for the future of the environmental movement. Earth Day 2007 is the perfect opportunity to get our younger generations involved in the fight against climate change, and we are glad that Habbo has decided to promote green living during this month leading to Earth Day.
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Kathleen Rogers, president of Earth Day Network, added, "Today's teenagers are our biggest hope for the future of the environmental movement. Earth Day 2007 is the perfect opportunity to get our younger generations involved in the fight against climate change, and we are glad that Habbo has decided to promote green living during this month leading to Earth Day."
Habbo members will celebrate Earth Day with a virtual Earth Day rally held on the communities Lido Pool Deck April 22nd.
Earth Day Network and Habbo have created 10 tips for becoming a "Green Teen." They include:
1. Encourage your family to replace 10 old fashioned energy hungry light bulbs with new cool energy saving light bulbs - reduce your carbon footprint by 1500 pounds a year.
2. Start a recycling program for your school. If you already have one, evaluate the current program to find new ways to reduce waste and conserve more materials.
3. Create an environmental mascot for your school. Have an inner-classroom contest to see who can come up with the best mascot and slogan.
4. Organize a clean-up day for your school and the surrounding area. Beautification projects such as tree plantings are quick solutions to many common problems.
5. Walk or bike to school and invite your friends to join you. If you do not have bicycle racks or a safe route to school, tell your school and local officials to add bike racks, safety courses or clubs, and a pedestrian/bike friendly trail to school.
7. Turn off lights when you're not using them, along with other electronic items such as your computer, DVD player, or printer. You can go even greener by unplugging items you're not using.
8. Organize to have healthy food served at your school and reduce the availability of junk food, sodas, and other unhealthy options, as well as choosing reusable utensils, trays, and dishes in the cafeteria.
9. Take shorter or cooler showers because showers account for 2/3 of all water heating costs.
10. On Earth Day, have everyone write down one way to help the Earth. Take them to your principal and start a daily Help the Earth PA announcement.
Teens interested in taking part in Habbo's activities can log on to http://www.habbo.com/ or http://www.habbo.ca/ (Canada) to register. More information on Earth Day and how to live green can be found at http://www.earthday.net/.
About Earth Day NetworkEarth Day Network, http://www.earthday.net/, seeks to grow and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable planet. It pursues these goals through education, politics, cultural events, and consumer activism. Current grassroots programs include the Climate Change Solutions Campaign, Campaign for Communities, and the National Civic Education Project. Earth Day Network works with more than 105,000 K-12 teachers in the United States alone. In 2006, EDN launched Earth Day Television, greatly expanding its reach to a global network of more than 15,000 partners and organizations in 174 countries. More than 500 million people participate in Earth Day civic activities, making it the largest secular civic event in the world.
About HABBO and SulakeHABBO is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Since its launch in 2000 by Sulake Corporation (http://www.sulake.com/), an interactive entertainment company that specializes in developing, publishing and distributing multiplayer social networking communities and games, HABBO sites have been introduced in 29 countries on five continents, with more than 75 million Habbo characters created and more than 7.5 million unique users each month. The highly-trafficked North American sites, http://www.habbo.com/ and http://www.habbo.ca/, are visited by over 2 million unique users per month who spend, on average, more than three hours a week on the site (Nielsen Net Ratings).
Sulake has headquarters in Finland and offices in 18 countries. Currently the company has over 300 employees worldwide. Sulake is extending the Habbo brand to include mobile applications, and merchandising and licensing products.
Contact:
For Habbo:Kristi BlicharskiaLine media 310-371-8795
For Earth Day Network:Raquel GarciaEarth Day Network202-518-0044
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